Target Makes Creative Use of Instagram for Storytelling

Instagram target

When we think about using Instagram for marketing or business, we’ve been fed many creative and interesting strategies. It’s always the same – publish high quality pictures, share behind-the-scenes footage of your product or team, feature your fans and so on.

Those are all great and useful strategies, which admittedly work really well but while going through my Instagram the other day I came across Avengers at Target’s profile and was amazed by their creative use of Instagram. To be able to see what I mean, you will have to visit their profile on your mobile device.

Now every brand or marketing professional will tell you to tell stories about your product or services but chances are either you don’t really know what that means or have no idea how to do it. Target is a wonderful, yet such a simple example. They actually created a storyboard on Instgram to sell their Avengers: Age of Ultron toys.

This is how they did it.

They created separate profile/accounts for each act or “page” of the story, resulting in a total of 5 pages or profiles. Page 1 and 2 are shown below.

1 of 5. Earth’s Mightiest Heroes chase down evil Ultron. Did they get more than they bargained for? 

2 of 5. The Avengers battle through Ultron’s deadly trap – a horde of Ultron sentries! 

target avengers

Pages 3, 4 and 5 continue the story.

3 of 5. As the Avengers battle Ultron’s sentries, Captain America sees a way to turn the tide. 

4 of 5. Iron Man takes his shot and topples Ultron’s army! 

5 of 5. Avengers Assemble, and smash Ultron’s sentries. Avengers victorious. 

target avengers

Key Takeaways

  • They always give clear CTAs such as “Tap the last image to turn the page” and placed tags on each photo to go to the next page (profile). So when having your own Instagram content, make sure you have some CTA. Never leave your audience wondering, “now what?”
  • Each page gets you excited to know what happens next. Brands can use this as a good case study/example to develop their own stories to build excitement and suspense.
  • Selling without selling. No pushy sales or marketing messages and using pure storytelling tactic to drive awareness and ultimately, traffic to website.
  • Shortened URLs to the product page on each IG account or story page. Even though you are storytelling and not using pushy marketing messages, always leave a link somewhere – either in your bio or somewhere in the photo description.
  • Outside-the-box creativity and unique use of tool. While everyone is doing “join-the-bandwagon” tactics and strategies, you should be looking to create your own path.

Do you have any other awesome content marketing and social media campaigns to share? I would love to see them. I could either write a post about it or have you as a guest writer, just drop me a line anywhere on my social media pages or email.