ways to provide value

7 Sure Ways to Provide Compelling Value to Customers

Lately the term value gets thrown around a lot. “Create value”, they say in almost every marketing text or advice. The challenging thing about value is that it is subjective and many brands or companies can’t seem to create compelling propositions. Every customer or group of customers (persona) is different…

Social media tools

6 Must Use Social Media Scheduling Tools

So you have got yourself on social media and managed to get the hang of it. What’s next? Chances are that you suddenly feel your workload getting heavier with less time to spare. You can’t always be on your social media channel posting content. You definitely need a plan and a…

personalized marketing

Why Personalization Is Important In Marketing

Recently I got an email in my inbox and this is what it showed. The marketing communication is wrong in so many ways. Can you pinpoint some of them? Sure its sleek, to the point and the call to action buttons are standard but I’m going to focus on what…

Facebook common mistakes

8 Common Mistakes on Facebook and How to Fix Them

I’ve never been good at sales and it’s certainly the least of the reasons why I got into marketing. Instead what always intrigued me was creating customer experiences. When Facebook for businesses first came out, I was quickly hooked into it. I knew then and there this is where the…

reviews bangkok blogs

Featured Reviews on Bangkok Blogs

Before starting my blog here I have been writing for years either for companies I worked at or as content manager for clients but those were all behind the scenes work. Recently I have written articles that have been featured on two up and coming Bangkok travel, events and venue…

customer service social media

The Only True Way For Building a Strong Social Media Presence

We all have heard a million times that “Content is King” in online marketing but I’m here to tell you that there is ONE thing I firmly believe that trumps content. An ‘Emperor’ as you will. While content is the bread and butter of your marketing efforts, it is all…

upload images to instagram from desktop

How to Upload Images On Instagram Via Desktop

For years I was searching for ways to post images on Instagram from my computer. A lot of times I take nice pictures with my digital camera and not my phone so it can be a hassle because first I have to upload them to my computer then either use…

stamp brand loyalty app

STAMP – A Customer Loyalty App For Digital Marketing

Today I was having lunch at the Manhattan Fish Market when I noticed a flyer ad on the table – a CTA to download an app that allows you to redeem items and specials based on digital stamps. HOW COOL! If you look at my wallet and probably yours too,…

brand is more than a logo

Brand – It’s More Than Just a Logo

When you think about brands, what jumps to your mind? Most probably you think of the logo, their colors and their ads. While you are partly correct in thinking so as those are important attributes to the brand, there is a lot more to it. As defined by Seth Godin,…

Shayan Digital Strategist

Hello Blogging!

I’ve been putting off creating a blog for far too long, making excuses every day. What if no one reads my posts? And even if they do, what if I get a lot of criticisms? I told myself how can I compete with the great marketing experts and amazing blogs…