make stories

Brands: Stop Storytelling, Start Making Stories Happen

For the past few years, we as marketers have been told to stop doing “features and benefits” of products or services and start telling stories that resonate with customers and fans. I say, why stop there? Anyone can tell a story. Our moms and dads have been telling hundreds of stories…

songkran

How To Market Your Event on Songkran

It’s that time of the year in Thailand where offices, banks and schools completely shut down while shopping malls, bars, nightclubs and some restaurants stay open. Although officially, Songkran is a cultural occasion for the country where families meet, visit temples and ask for blessings, it has also become this incredible occasion where locals and…

bangkok skyline

#WhyILoveBangkok

If there’s anything I love more than marketing and branding, it’s social media contests, especially when it has to do with travel, eating out or attending events. I also have a love for Bangkok, a city where I have grown up, studied and worked in for 20 years. So it’s…

ibeacon blog

iBeacons – A Game Changer in Integrating Offline Marketing and Digital Analytics

Analytics (or at least useful and insightful ones) have always been a bane for many marketers. In the digital world, it has been relatively easy to track consumer behavior with tons of tools that have been at our disposal. On the other hand, when it comes to collecting traditional offline…

don't ignore email

5 Reasons Email Marketing Cannot Be Ignored

Now I know I’m probably being a hypocrite in this post since I have a very poor (almost zero) email marketing strategy, I can’t help but to write about it and let brands know why it is so important. The reason behind my sudden (dare I say) epiphany is because I…

on a quest nutrition

A Brand on a Quest Knows How To Do Everything Right

We know that big multinational brands and Fortune 500 companies such as Wal-Mart, Apple and General Motors have huge spending budgets and have been in the branding and marketing game for years, if not decades. For companies starting out now or in the last few years, it’s a bit more difficult…

social media presence for hotels and restaurants

How To Increase Social Presence for Your Restaurant or Hotel

If you’re in the hospitality, tourism or travel business, then you must know by now that having a social media presence is a must. Whether you own a restaurant, a club, a bar or even a hotel, you need to keep in touch with your guests as well as invite…

Facebook changes and what you can do about it

5 Facebook Updates You Should Know About

Lately there have been a bunch of new updates to Facebook – from algorithms to design and even a new stand-alone app. It’s hard to keep up with them all, so I’m going to share with you 5 major changes  and how you can leverage them to improve your marketing…

my cousin marketing is better

How My 17 Year Old Cousin Probably Knows More About Marketing Than You Do

I just came back from my trip to Pakistan, extremely humbled yet motivated and inspired. I was sitting with my family and relatives talking about a great deal of things – food, movies, life and of course social media when my 17 year old cousin (Shireen Faisal) was telling me…

envylope app

Asian Couple Create an App to Envy

Are you a person who goes to a lot of events and have to give money or gifts at each of them? How about organizing and keeping track of what people have given you on your birthday, special holiday or even your wedding? It can be a pain in the…