Instagram target

Target Makes Creative Use of Instagram for Storytelling

When we think about using Instagram for marketing or business, we’ve been fed many creative and interesting strategies. It’s always the same – publish high quality pictures, share behind-the-scenes footage of your product or team, feature your fans and so on. Those are all great and useful strategies, which admittedly work…

Star wars 3 lessons marketing

3 Lessons The New Star Wars Trailer Teaches Us About Marketing

If you’re like me, you were probably over ecstatic over new Star Wars: Episode VII – The Force Awakens trailer. Indeed the force is strong with this one as almost $2bn was added onto the value of Disney on Thursday after the trailer’s release. I’m a huge movie buff and a nerd when it…

make stories

Brands: Stop Storytelling, Start Making Stories Happen

For the past few years, we as marketers have been told to stop doing “features and benefits” of products or services and start telling stories that resonate with customers and fans. I say, why stop there? Anyone can tell a story. Our moms and dads have been telling hundreds of stories…

don't ignore email

5 Reasons Email Marketing Cannot Be Ignored

Now I know I’m probably being a hypocrite in this post since I have a very poor (almost zero) email marketing strategy, I can’t help but to write about it and let brands know why it is so important. The reason behind my sudden (dare I say) epiphany is because I…

on a quest nutrition

A Brand on a Quest Knows How To Do Everything Right

We know that big multinational brands and Fortune 500 companies such as Wal-Mart, Apple and General Motors have huge spending budgets and have been in the branding and marketing game for years, if not decades. For companies starting out now or in the last few years, it’s a bit more difficult…

social media presence for hotels and restaurants

How To Increase Social Presence for Your Restaurant or Hotel

If you’re in the hospitality, tourism or travel business, then you must know by now that having a social media presence is a must. Whether you own a restaurant, a club, a bar or even a hotel, you need to keep in touch with your guests as well as invite…

my cousin marketing is better

How My 17 Year Old Cousin Probably Knows More About Marketing Than You Do

I just came back from my trip to Pakistan, extremely humbled yet motivated and inspired. I was sitting with my family and relatives talking about a great deal of things – food, movies, life and of course social media when my 17 year old cousin (Shireen Faisal) was telling me…

marketing

Marketing is About People, Not Numbers

This is the last of the #FeelGoodBlogging Challenge series (day 7) by Alex Beadon. It has been a wonderful and amazing experience connecting with such positive and inspiring bloggers out there. So for my last post on this challenge, I was asked to discuss something that is controversial. Now I have…

mrs balbirs facebook page

Case Study: Mrs. Balbir’s Restaurant On Facebook

Over the past few years, I’ve been mostly working with hotels and restaurants towards enhancing their social media presence, partly because I find this industry very exciting and relevant but more importantly, because there are huge opportunities for it in Asia, specifically Thailand. The F&B and hospitality industry resonates for me as…

brands and beyonce

What Brands Can Learn From Beyonce

Recently my wife has been crazy about Beyoncé- listening to her songs maybe 15-20 times a day. So it got me thinking, what makes her so popular, adored and inspirational to her fans? What can other artists, entrepreneurs and even brands learn from her in terms of brand image, marketing…