make stories

Brands: Stop Storytelling, Start Making Stories Happen

For the past few years, we as marketers have been told to stop doing “features and benefits” of products or services and start telling stories that resonate with customers and fans. I say, why stop there? Anyone can tell a story. Our moms and dads have been telling hundreds of stories…

ibeacon blog

iBeacons – A Game Changer in Integrating Offline Marketing and Digital Analytics

Analytics (or at least useful and insightful ones) have always been a bane for many marketers. In the digital world, it has been relatively easy to track consumer behavior with tons of tools that have been at our disposal. On the other hand, when it comes to collecting traditional offline…

on a quest nutrition

A Brand on a Quest Knows How To Do Everything Right

We know that big multinational brands and Fortune 500 companies such as Wal-Mart, Apple and General Motors have huge spending budgets and have been in the branding and marketing game for years, if not decades. For companies starting out now or in the last few years, it’s a bit more difficult…

feel good blog challenge

How To Create a Killer Brand Experience

I have to admit, at first, Alex Beadon’s latest #feelgoodblogging Challenge – to create a tutorial, left me space-less. Then after a few minutes of brain churning and inspiration from Alex herself, I decided to share with you all how to create a winning brand experience for yourself, your business and ultimately the…

brand design

Is Minimalist Brand Design the New Black?

Remember the days when flashy brand websites were “in”? How about when the likes of Starbucks, Microsoft and Apple went through a series of rebranding? Nowadays, in an overcrowded internet space, consumers attention and eyes tend to overlook details and noise, creating a growing trend and dare I say, an…

brands and beyonce

What Brands Can Learn From Beyonce

Recently my wife has been crazy about Beyoncé- listening to her songs maybe 15-20 times a day. So it got me thinking, what makes her so popular, adored and inspirational to her fans? What can other artists, entrepreneurs and even brands learn from her in terms of brand image, marketing…

ways to provide value

7 Sure Ways to Provide Compelling Value to Customers

Lately the term value gets thrown around a lot. “Create value”, they say in almost every marketing text or advice. The challenging thing about value is that it is subjective and many brands or companies can’t seem to create compelling propositions. Every customer or group of customers (persona) is different…

brand is more than a logo

Brand – It’s More Than Just a Logo

When you think about brands, what jumps to your mind? Most probably you think of the logo, their colors and their ads. While you are partly correct in thinking so as those are important attributes to the brand, there is a lot more to it. As defined by Seth Godin,…