ibeacon blog

iBeacons – A Game Changer in Integrating Offline Marketing and Digital Analytics

Analytics (or at least useful and insightful ones) have always been a bane for many marketers. In the digital world, it has been relatively easy to track consumer behavior with tons of tools that have been at our disposal. On the other hand, when it comes to collecting traditional offline…

Facebook changes and what you can do about it

5 Facebook Updates You Should Know About

Lately there have been a bunch of new updates to Facebook – from algorithms to design and even a new stand-alone app. It’s hard to keep up with them all, so I’m going to share with you 5 major changes  and how you can leverage them to improve your marketing…

envylope app

Asian Couple Create an App to Envy

Are you a person who goes to a lot of events and have to give money or gifts at each of them? How about organizing and keeping track of what people have given you on your birthday, special holiday or even your wedding? It can be a pain in the…

5 productivity tools and apps

5 Productivity Tools You Probably Didn’t Know About

So this is #FeelGoodBlogging Challenge (day 5), which is really up my alley since I love sharing tips and tools related to marketing and branding all time. So here I’m going to tell you about 5 tools and apps that can help you do more in less time. 1. Pocket…

HotelQuickly Thailand

HotelQuickly Launches in Two More Countries

Although hotel booking services such as TripAdvisor, Agoda and Booking.com will dominate the market, there’s a fairly new player that may just test their might. HotelQuickly (HQ) first launched in March 2013, simultaneously in 6 Southeast Asian countries (Thailand, Hong Kong, Taiwan, Malaysia, Singapore and Indonesia) with a mobile app…

Echelon Thailand Tech

Echelon Thailand 2014 – My Experience

South East Asia as of late has been going through a digital shift and expansion. Hundreds of start-ups have been forming and creating really innovative, useful and interesting apps, products or services. This year I had the pleasure of joining Echelon 2014 in Thailand, a 2-day tech and entrepreneurship conference…

zomato content marketing

How Zomato Comes Up With Engaging Content and Why Other Brands Should Too

My Facebook newsfeed is full of all kinds of content from brands – from promotions at hotels/restaurants to latest marketing articles to even ads from retail stores. Although most of these are quite relevant to me, sometimes I’m on Facebook to just relax and enjoy myself. For most others, that…

Social media tools

6 Must Use Social Media Scheduling Tools

So you have got yourself on social media and managed to get the hang of it. What’s next? Chances are that you suddenly feel your workload getting heavier with less time to spare. You can’t always be on your social media channel posting content. You definitely need a plan and a…

upload images to instagram from desktop

How to Upload Images On Instagram Via Desktop

For years I was searching for ways to post images on Instagram from my computer. A lot of times I take nice pictures with my digital camera and not my phone so it can be a hassle because first I have to upload them to my computer then either use…

stamp brand loyalty app

STAMP – A Customer Loyalty App For Digital Marketing

Today I was having lunch at the Manhattan Fish Market when I noticed a flyer ad on the table – a CTA to download an app that allows you to redeem items and specials based on digital stamps. HOW COOL! If you look at my wallet and probably yours too,…